They also need to know which metrics matter most in each stage, so that they can optimize their marketing efforts accordingly. SaaS marketers need to understand the customer journey, from acquisition to referral and beyond. You'll also be able to measure the effectiveness of these channels so that they can grow over time as well as plan their timing in order to maximize their impact on your bottom line. And if you're not acquiring new customers at a sustainable rate, you'll run out of cash before you know it.īy creating a marketing funnel for your SaaS, you'll be able to identify which channels are working best for your company and optimize the entire customer journey from acquisition to revenue accordingly.

The answer is simple: customer acquisition is the most expensive part of running a SaaS business. You might be thinking, 'But why do I need a marketing funnel when I'm just starting out?' ‍ Importance of marketing funnel for your SaaS? This means that if people don’t buy from you then no revenue will be generated so obviously this has huge implications, especially for startups where costs are high but revenues are low compared with larger companies who have more resources available such as revenue share agreements with big partners etc. The goal of any SaaS company (software as a service) is to get new users who will pay you for using your products. The purpose of these channels is to convert leads into customers by educating them on how great your product is and why they should use it! This can be done through different channels like Facebook Ads or email campaigns. They start by finding out about you, then eventually purchase your product. Before we dive into the stages of a digital marketing funnel, let’s go over what exactly a SaaS Marketing Funnel is.Ī SaaS Marketing Funnel is a set of stages that every single customer goes through when buying your product.

Dashboard digital activation funnel